Google Ads helps businesses get their message in front of people searching online. Think of it like this: you sell amazing cupcakes. You can use Google Ads to show your cupcake ad to people searching for “best cupcakes near me” or “birthday cake ideas.” You pay Google a small fee when someone clicks your ad. It’s a way to reach potential customers who are already looking for what you offer. You can also target your ads to specific locations or types of people.

So, if you only deliver cupcakes in a certain city, you can make sure your ads only show up there. It’s all about connecting with the right people at the right time.